“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’” – Muhammad Ali To live your life as a champion OOH salesperson, you must go through the same training process as other top professionals whether they are […]
As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]
Enhancing the efficacy of your OOH sales team often requires more than just overseeing from the office. When you accompany them on sales calls, you’re presented with an invaluable opportunity to see their skills and challenges in real-time. This firsthand insight often reveals a more nuanced view than what’s relayed […]
Professional salespeople are focused on being solutions providers. To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business. Executed properly a professional sales call […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
Our office received a call the other day from one of our new OOH client’s salespeople. This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”. I asked, “How can I help? You sound like you might need a little cheering up.” They said that they […]
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
As parents, have you ever advised your children to be better listeners and talk less? Familiar proverbs such as “You can’t learn while you’re talking,” or “You have one mouth and two ears for a reason” underscore the importance of listening. One of our most valuable tools in communication is, […]
Remember your childhood when your parents continuously nagged you to tidy up your room, eat your peas and carrots, or remove your shoes when entering the house. The more they insisted, the more you rebelled. Even though you knew you didn’t want to grow into a disorganized, messy adult or […]
When delving into the methodical process of successful recruitment of high-caliber talent for OOH leaders, we often pose a question. If you were to ask any OOH owner or senior executive, fresh from an exceptionally profitable year, the secret behind their success, what do you think their unanimous answer would […]
