If you have children, especially pre-teens and younger ones, you’re in for a master class in salesmanship. Almost every day, they’re attempting to “sell” you on something – whether it’s a request for a special treat, a new toy, or a change in their chores. Surprisingly, there’s a lot we […]
It’s that time of year again when we start focusing on what needs to be achieved in 2024 – your company’s goals for the next year. Motivating your team to hit these targets can be a real challenge. Ever wondered why? Well, most of us have experience with kids. When […]
Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]
As an OOH sales manager, your core responsibility is to empower your sales team to consistently excel and enhance their performance. Whether it’s selling outdoor advertising or navigating complex negotiations for new locations, land leases, or easements, your influence is pivotal. Regular sales meetings, coaching sessions, and in-house training are […]
In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]
Have you ever taken a moment to decode what truly motivates each member of your OOH team no matter their role? Is it financial gain, the allure of status, or the thrill of achieving awards and goals? Motivation is a complex force, but it can be categorized into three overarching […]
Many people in all different types of sales consider forging a strong bond with potential clients as the holy grail to achieving sales success. The common belief is that nurturing a relationship is a prerequisite before expecting any tangible results. While there’s a kernel of truth in this, it’s this […]
In his book, Leadership Secrets of the Rogue Warrior, Richard Marcinko, founder and first commanding officer of SEAL Team Six, the US Navy’s first counter-terrorist unit, wrote, “When you’re a warrior, death is always looking over your shoulder. And we all knew there was just one way to improve the […]
Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. Do they fully grasp what you’re saying? Are you inadvertently putting them on edge? Watch for their non-verbal cues. Being an expert in the OOH industry and having a […]
“The main thing is to the keep the main thing the main thing” Stephen Covey We’ve been working extensively with OOH owners and senior executives for many years now. The majority will have increased their occupancy rates by 10, 15 percentage points, increased revenues on existing inventory 10, 20, 30% […]
