We’ve received several responses to Sean Reilly talks about Geopath, Kevin Gleason Speaks Out on Geopath and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]
Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV […]
OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the addition of two new partners who significantly expand the group’s global coverage. Claudia Damas joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market. In […]
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, and was […]
January 23, 2023 (London, England) – Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated […]
OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up […]
The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK. Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is […]
A reader asked Billboard Insider if out of home revenues are seasonal. The answer is yes, with a peak in the second and fourth quarter of each year. Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of […]
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
