An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more […]
