By Neil Bell, Owner of New South Outdoor I am going to be building some wood pole signs this year. I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had […]
Tag: Neil Bell
Neil Bell on Reading the Legal Tea Leaves
Neil Bell, owner of New South Outdoor, shared his thoughts on growing a business on a panel moderated by Billboard Insider at last weeks IBO Fall Conference. Neil, share with a few details about you and your business. I was 22 years old, just out of college, started with […]
Company of the Day: New South Outdoor
Company: New South Outdoor Markets: Alabama, Tennessee Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email: info@newsouthoutdoor.com New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell. What’s new over the past year? We sold 33 structures and 22 […]
Look Who’s Up To Something!
We have a new advertiser in our classified ad section. Up to Something. Todd Turner and Richard Molinaro are the founders of Up to Something and they have a passion for creating memorable campaigns. We asked Todd and Richard to share one of their campaigns and they picked a project they […]
The 5 Metrics I Watch to Manage My OOH Company
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. Here are the 5 metrics that I certain to […]
Readers Respond to Artificial Intelligence and Out of Home Advertising
Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
Day 2 of the IBOUSA Convention in 5 Quotes
Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs. If you have a good lease extend it. If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]
Neil Bell on Interstate Digitals
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
10 Things I’ve Learned From Building 100 Digital Displays
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
New South Acquires AL Billboard Structures From Simple Outdoor
CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]