Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with Lucit, the US-based dynamic creative platform. The collaboration makes Smart Outdoor the first UK operator to adopt Lucit, reinforcing its position as a data-driven business focused on pushing the boundaries of DOOH innovation. Lucit enables advertisers […]
Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]
Bismarck, ND 04/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration with the DoohClick ad tech platform. This integration allows DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player […]
Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our operators. […]
Billboard Insider learns something new whenever he talks with Bill Durden, VP of Operations at Durden Outdoor. Here are Bill’s thoughts on covid, supply chain issues and using LUCIT and Lind PosterSprings to boost his business. How did covid impact Durden? Wow. How do I begin. We lost our sales […]
By Jamie Thrasher, Lucit Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. We essentially began building our product a few months before Covid hit. Our initial target was […]
