Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
Jim Matalone went into out of home consulting and brokerage after selling Ashby St Outdoor in 2019. Billboard Insider talked with Jim this week about his consulting and out of home brokerage activities. Mad Dog Consulting After I sold my company, I tried to think about what to do next. […]
Insider Note: The industry continues to flourish as Link Media parent company, Boston Omaha starts the New Year with a significant announcement. OMAHA, Nebraska–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) today announced that it is transferring the listing of its Class A common stock from the Nasdaq Capital Market […]
December 30, 2021 05:26 PM Eastern Standard Time ROSWELL, Ga.–(BUSINESS WIRE)–Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Missouri Neon Outdoor, based in Springfield, MO. Missouri Neon Outdoor operates over 800 billboard faces in Missouri, Oklahoma and Arkansas. These assets complement […]
PRESS RELEASE November 19, 2021 Link Media Outdoor, LLC W. Scott LaFoy, President and CEO Link Media Outdoor Announces Oklahoma/Kansas Acquisition Roswell, GA – November 19, 2021: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Keleher Outdoor Advertising, Inc. and Keleher Enterprises, […]
Link Media parent, Boston Omaha Corporation provided their third quarter financial results. Here is a portion of the full press release. OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the third quarter ended September 30, 2021 in connection with filing its Quarterly Report on […]
Link Media Outdoor is pleased to announce two new Account Executives that have joined this month: Pamela Riggs in Bluefield, WV and Eric McMillian in Roswell, GA. Pamela comes to Link with a wealth of media experience in Southern West Virginia. She has worked with the newspaper for many years, […]
Boston Omaha, the parent company of Link Media, announced yesterday in an 8-K filing with the SEC that they had entered into an at-the-market equity offering program, pursuant to a Sales Agreement with Wells Fargo Securities, LLC to raise up to $100 Million in a new equity offering. Boston Omaha […]
Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]
