Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
Out of home company sales occur at a multiple of Billboard Cashflow. Reader Leonard Busby of Busby Outdoor asked Insider to define Billboard Cashflow and explain how it differs from Cashflow (EBIDTA) Billboard Cashflow is out of home company Revenue (space rental plus install/production income) less certain direct expenses: lease […]
