This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
Tag: lamar
Rapid City May Settle With Lamar
The Rapid city legal and finance committee has recommended a settlement to end two lingering lawsuits with Lamar, according to the Rapid City Journal. The settlement includes a repeal of the city’s ban on digital billboards a reduction of distance between billboards from 2,000 feet to 1,500 feet protection of […]
