By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span. At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance. Insider talked with Ripp about why digital […]
Daily Herald reports that 20 Lombard, IL residents have protested Lamar’s plan to put up two digital billboards. The Lombard trustees will vote on the issue on November 2. Lamar will pay the city $75,000/year for 20 years to be put toward capital expenses at the city’s wastewater treatment plant […]
Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]
The Daily Herald reports that Lamar has received preliminary approval from the Lombard trustees for two lighted digital billboards in Lombard, Illinois. The billboards will be on Glenbard Wastewater Authority property along I-355 between North Avenue and Roosevelt Road. Lamar’s proposal includes: A 20 year lease at $75,000/year. An agreement […]
Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017. Ripp is VP Digital Development at Lamar Advertising. He’s also the Chair of the OAAA Digital billboard committee. Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar. Here are some highlights of his talk […]
Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor. Liz Rave is a marketing director at Outfront Media. They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively. Insider thanks Kirby-Stearns and Rave and the IAB for permission […]
New airport advertising program will include a variety of high impact static and digital media formats, enabling national, regional and local brands to reach business and leisure travelers Baton Rouge, LA – September 13, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies […]
Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference. You can read the entire interview at Seeking Alpha. You can listen to the audio webcast here Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]
ABC7 reports that Lamar is installing two new digital billboards in Cape Coral Florida. One billboard is at Veterans Parkway at Del Prado boulevard and the other is at the foot of the Cape Coral Bridge. The city agreed to lease the land to Lamar in June 2016. Lamar is […]
