A lengthy dispute between Lamar Advertising and the City of Tacoma, Washington involving as many as 300 billboard faces may be nearing an end. The News Tribune is reporting that a compromise proposed by Lamar, the company that currently owns most of the billboards in the city, would allow hundreds […]
Outfront and Clear Channel have outperformed the stock market during the past quarter while Lamar has lagged. Outfront was up 9% versus 5% for the S&P 500 due to a bump associated with winning the MTA renewal. Clear Channel Outdoor was up 7% over the past three months although the […]
Paul Wright of SignValue.com is one of the smartest people Insider knows when it comes to valuing billboards. Wright is a General Certified Appraiser who has been valuing billboards for 20 years. Wright is also author of Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. Wright recently gave an OAAA sponsored […]
Insider wants to thank Brad Thomas of Seeking Alpha for allowing us to reprint his articles on the outdoor industry. Brad is a research analyst and he currently writes weekly for Forbes and Seeking Alpha where he maintains research on many publicly-listed REITs. In addition, he is the Editor of […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
Lamar’s Bill Ripp has installed over 2,500 digital displays across a 14 year span. At Lookout2017 Ripp said that even though Lamar has gotten quite good siting digital billboards, he still has to relocate some every year due to a lack of financial performance. Insider talked with Ripp about why digital […]
Daily Herald reports that 20 Lombard, IL residents have protested Lamar’s plan to put up two digital billboards. The Lombard trustees will vote on the issue on November 2. Lamar will pay the city $75,000/year for 20 years to be put toward capital expenses at the city’s wastewater treatment plant […]
Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]
The Daily Herald reports that Lamar has received preliminary approval from the Lombard trustees for two lighted digital billboards in Lombard, Illinois. The billboards will be on Glenbard Wastewater Authority property along I-355 between North Avenue and Roosevelt Road. Lamar’s proposal includes: A 20 year lease at $75,000/year. An agreement […]
