Tag: lamar

20 Year Billboard Dispute Settled in Tacoma

Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007  Clear Channel began a legal and public relations counterattack (see billboard on […]

How OSHA’s Climber Safety Rule Applies to Outdoor

Insider wanted to provide some feedback from a recent OAAA Webinar on the coming new OSHA Climber Safety Rules.  The focus was on a series of questions posed by the OAAA to the Department of Labor and the response received  in July of this year. The Webinar had a very […]

Upset Winner Used Billboards in Alabama

By Ken Klein, EVP-Government Affairs, OAAA The winning candidate in the Alabama Senate election used billboards to deliver powerful, historic messages. On December 12, Doug Jones (D-AL) was elected to fill the US Senate seat vacated by Jeff Sessions (R-AL), who joined President Trump’s cabinet as Attorney General. Jones’ won […]

Starksville Wants to Eliminate Billboards

The city of Starkville, MS is taking aim at billboards through a new ordinance that the city hopes would lead to the eventual elimination of the signs within the city.  The Dispatch reports of a proposed change to the city’s sign ordinance. A revised ordinance would classify billboards into two […]

5 Things to Consider Before You Go Digital

By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards.  As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]

Lamar Highlights Digital Capabilities

Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content.  Nice job Ian. [wpforms id=”9787″] Paid Advertisement

Ian and Dan Explain Smart Billboards to Brad and John

Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards.  Insider has excerpted the 5 minute podcast in italics so you can see […]

How to Budget Maintenance Expenses

Insider has long wondered how to forecast maintenance capexp for a billboard company.  Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart.  Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]

Sean Reilly on why digital billboards have higher margins.

Insider is Sean Reilly fan.  He’s a straight talker with a detailed command of the business.  Insider learns something new every time Reilly speaks.  Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference.  His 30 minute talk is archived on Lamar’s website. On the […]

Clark County Transit Agency Removes Ads

The Columbian reports that the Clark County, Washington transit agency C-Tran has voted to terminate a contract for bus advertising with Lamar.  The program was projected to generate $857,000 for 2017-2018.  “We’re putting an emphasis on the C-tran brand” said a C-Tran spokesman.  The decision to cancel the program comes after an […]