Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards. Insider has excerpted the 5 minute podcast in italics so you can see […]
Tag: lamar
How to Budget Maintenance Expenses
Insider has long wondered how to forecast maintenance capexp for a billboard company. Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart. Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]
Sean Reilly on why digital billboards have higher margins.
Insider is Sean Reilly fan. He’s a straight talker with a detailed command of the business. Insider learns something new every time Reilly speaks. Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference. His 30 minute talk is archived on Lamar’s website. On the […]
Clark County Transit Agency Removes Ads
The Columbian reports that the Clark County, Washington transit agency C-Tran has voted to terminate a contract for bus advertising with Lamar. The program was projected to generate $857,000 for 2017-2018. “We’re putting an emphasis on the C-tran brand” said a C-Tran spokesman. The decision to cancel the program comes after an […]
Industry Wins Court Battle… But What Else Do I Get?
Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Lamar revenues up 3% for 3rd quarter 2017.
Here are the highlights from Lamar’s 3rd quarter 2017 earnings release and the Seeking Alpha earnings call transcript. Revenues increased 3.1% to $399 million due to the impact of acquisitions. Organic revenues grew 1%. National revenues were up 4.5%. Local revenues were flat. CEO Sean Reilly pointed out on the call […]
The Big Three and International Out of Home
Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar. Insider prepared this chart after reviewing the 2016 10-k’s of each company. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]
The case for transit advertising.
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Out of Home’s Big 3 In 2 Surprising Pie Charts
Here are two surprising pie charts on the three big public US out of home companies. The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. […]
Seeking Alpha on Landmark
Seeking Alpha has an article titled “Landmark Infrastructure Is No One Hit Wonder” by Brad Thomas on Landmark Infrastructure. Two charts caught Insider’s eye. Here’s a chart showing Landmark offices (blue) and origination team members (green). You can expect to see lots of Landmark lease and easement activity in markets […]