3 out of home articles caught Insider’s eye this week. The Brookfield Zoo, the Two by Four Agency and Metromedia Technologies placed a 15′ by 15′ fully inflated greenbottle blue tarantuala on a billboard promoting the Brookfield Zoo. New Jersey 101.5 has a flattering story on billboards in Northern New […]
On June 27 Cincinnati passed a 10% tax on billboard revenues as part of the city’s 2019 budget. The tax goes into effect July 1. The tax was passed over the mayors veto with two days public notice and no hearings. You can read more about the tax at WLWT5 […]
Baton Rouge, LA – July 2, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to […]
Lamar and OUTFRONT outperformed and Clear Channel underperformed the stock market for the 3 months ended June 2018. Take a look at this chart. Lamar and Outfront were up 7.4% and 4.3%, respectively for the three months ended June 2018 while the S&P 500 was up only 2.9% for the […]
Railroad Outdoor’s Mike Fitzgerald asked Insider what metrics are important for measuring the performance of an out of home business. Here are 6 financial metrics which will help you evaluate your out of home business. Gross revenue. This tells you how well your sales effort is going. You might also […]
Insider compiled a list of the highest paid public company out of home execs. Any surprises? Insider also compiled a list of Board of Director Salaries at each public out of home company. There seems to be a troubling inverse relationship between a company’s stock performance/financial metrics and outside board […]
Insider thinks a public out of home REIT (e.g. Lamar and Outfront) has a sustainable leverage (Debt/Cashflow) of 3.5-4.0. A private out of home company which is under no pressure to pay dividends has a sustainable Debt/Cashflow ratio of 6.0. Sustainable leverage consists of how much money you can borrow […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town. On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign. It didn’t take long before Twitter was […]
Insider just finished reading the 2017 10-k’s for the public out of home companies. This is not an exercise for short attention spans. The Lamar 10k is 116 pages, Outfront is 123 pages, Clear Channel Outdoor is 117 pages. JCDecaux doesn’t file a 10k but the 2017 business report is […]
