In 2008, a local dealership in Broken Arrow, Oklahoma, sought approval from the City’s Planning Department to build a new Collision Center on its existing property along the Broken Arrow Expressway. At the time, Lamar Advertising maintained two back-to-back vinyl bulletins (four displays) on the site, prominently facing the highway. The […]
Baton Rouge, LA – September 5, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced the launch of Health Connect, an Out of Home (OOH) advertising solution designed exclusively for the pharmaceutical industry. Health Connect combines data-driven audience targeting with advanced measurement capabilities […]
Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 2Q 2025 report. Clear Channel’s debt costs about 200-250 basis points more than OUTFRONT or Lamar due to high leverage. Clear Channel Outdoor has the highest leverage with debt/cashflow […]
“Solid, but not spectacular,” was how Lamar Advertising CEO Sean Reilly described the company’s 2Q 2025 financials. Here are the results of the 2Q 2025 earnings release and conference call, sponsored and analyzed by SignValue. Net revenue increased 2.5% to $579 million. Organic growth was 1.9% for billboards, 11.7% for […]
Two events have put out of home employees in play. First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go. Second, OUTFRONT is laying off 120 employees 6% of its workforce. The […]
Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an […]
The public out of home companies underperformed the market for the second quarter of 2025 due to worries that tarrifs might slow the economy and generate a reduction in advertising. Here’s a review of public stock performance, analyzed and sponsored by SignValue. During the second quarter of 2025 the […]
“We delivered our 16th consecutive quarter of acquisition adjusted revenue growth with an increase of 1.1% both local and programmatic revenue were higher while national was slightly down year over year,” was how Lamar Advertising CEO Sean Reilly leadoff the 1Q 2025 earnings call. Here are the results of the […]
Here’s a listing of who makes what at the three largest US Public Out of Home companies, sponsored and analyzed by SignValue. Scott Wells is the highest paid exec in the industry. His huge 2024 pay increase came at a time that the stock skidded. He also works at a […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in Moorgate’s 4Q 2024 State of the OOH Industry report which caught our eye. A muted acquisitions market. Here’s a breakout of Public company OOH acquisitions from 2019 to 2024. […]
