Shout out to Lamar and their commitment to the local communities they serve. [wpforms id=”9787″] Paid Advertisement
Tag: Lamar Advertising
Jim Lyke on the Personal Touch When Selling Out of Home
Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
Lamar Providing Florida Hurricane Assistance
Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]
Lamar Launches Suicide Prevension Campaign
Baton Rouge, LA – September 15, 2022 – In recognition of Suicide Prevention Month, Lamar Advertising Company (Nasdaq: LAMR) today launched a national Digital Out of Home campaign in partnership with Vibrant Emotional Health to elevate awareness of Vibrant’s mental health services and to promote the 988 Suicide & Crisis […]
Lamar Transit Expands in Chico
Baton Rouge, LA – September 1, 2022 – Lamar Advertising Company (Nasdaq: LAMR) today announced that Butte Regional Transit (B-Line Transit), a Lamar transit advertising partner in Chico, CA, will now permit brands to advertise on all sides of its transit buses and will add streetside and curbside advertising products […]
What Should Your Out of Home Bad Debts Be?
A reader asks what % of uncollected receivables is normal for an out of home company. Bad debts (e.g. an uncollectible account receivable) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require […]
Consumer Misperceptions of Giftable Billboards
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
Lamar’s 2022 Second Quarter Financials at a Glance
SignValue has prepared this summary of Lamar Advertising’s second quarter 2022 financials. Reach out to one of their consultants for a confidential consultation at (480) 657-8400 or info@signvalue.com. [wpforms id=”9787″] Paid Advertisement
Jay Johnson on Out of Home and REITs
Ian Dallimore interviewed Lamar CFO Jay Johnson on Lamar’s Digital and Dirt podcast. Some of the highlights. From Banking to REITs My background is that of banking. Focused much more on the capital markets side. That’s where I grew up. I was a corporate and investment banker for a number […]
Lamar Revenue Up 16% in 2Q 2022
“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call. Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]
