Billboard Insider just read Signs of Opportunity by Dan Martin, a history of Lamar Advertising from 1902 to 2008. Here are three lessons from Lamar’s history which can help your out of home company . Bad news can be good news. In 1908 Charles Lamar was in a partnership with […]
Kalil & Co. announced today of Lamar Outdoors’ purchase the Tulsa based assets of Tyler Outdoor. Billboard Insider reached out to Lou McDermott of Kalil & Co. for more detail on the acquisition. Lou, so how did this deal come together? Kalil and Tyler have worked closely for several decades. […]
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]
December 12, 2022 New York, NY – MediaCo Holding Inc. (“MediaCo”) (NASDAQ: MDIA) announced today that it has divested the assets of Fairway Outdoor LLC, its out-of-home advertising division located across the eastern United States, to Lamar Advertising Company (“Lamar”) (NASDAQ: LAMR) for $78.6 million. The sale included more than […]
Baton Rouge, LA – December 8, 2022 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $1.20 per share and a special cash dividend of $0.30 per share, […]
Lamar Advertising CEO Sean Reilly did a 40 minute interview on the November 2022 Business Forum. Billboard Insider enjoyed Reilly’s command of the details and jargon-free talk. Some things Billboard Insider learned: The very first digital billboard We put up the very first digital billboard in 2004. It cost $500,000. […]
Inflation is running at 8.5% for the 12 months ended August 2022. If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink. Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]
Shout out to Lamar and their commitment to the local communities they serve. [wpforms id=”9787″] Paid Advertisement
Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising. Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]
