By Nicole Randall OAAA Communications Senior Director When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. For more than a decade, the OOH industry has worked with the FBI to immediately notify the […]
Just out of the Navy, George Merovich started in the winter of 1972 with Penn Advertising in York, PA — as a bill poster. Forty-seven years later, at Lamar’s regional office in York, PA, Merovich is responsible for development in 18 markets, from Providence to parts of Ohio. He also […]
Donations from every corner of the billboard industry met an ambitious GoFundMe goal to help employees of Stott Outdoor Advertising who lost homes to wildfire. Insider thanks its readers for supporting this worthy cause. After wildfire burned homes of seven Stott employees November 8, General Manager Jim Moravec created a […]
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
A side story to the now overturned Cincinnati billboard tax was the tax’s draconian enforcement provisions: The billboard tax was imposed on an “advertising host” which was defined to mean “any person who owns or controls an outdoor advertising sign, including the persons agent, affiliate, employee or other representative who […]
CINCINNATI, OH (October 17) – Court of Common Pleas Judge Curt C. Hartman today invalidated Cincinnati’s new excise tax on billboards as a burden on speech protected by the First Amendment. “Government may not single out and direct or target a tax solely at the exercise of First Amendment rights […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
Brad Thomas writes for Seeking Alpha where he specializes in publicly-listed REITs. In addition, Thomas is the Editor of the Forbes Real Estate Investor, a monthly subscription-based newsletter. Insider has followed Brad for some time and his take on OOH REITs is thoughtful and worth the read. Here is his take on […]
As we daily wander through the endless details of running our businesses, it can become easy to miss the perspective of the wider business and investment community. Insider read an interesting Forbes article that shares a number of significant drivers that are transforming the way we do business and they […]
