Lamar’s revenue grew 28% during the second quarter of 2021. Here are the results from the Lamar’s 2Q 21 earnings release together with a selection of Sean Reilly’s comments during the conference call. Revenues grew 28% to $445 million. Lamar CEO Sean Reilly expects Lamar’s total 2021 billboard revenue to […]
Three things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, 2021 Lamar Advertising S4 in connection with the pending issue of $550 of 3.625% notes. Local, local, local. Lamar is more dependent on local advertising than Clear Channel or OUTFRONT. The S4 says this: “Local advertising […]
Baton Rouge, LA – August 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Mr. Singh, 50, had served as Senior Vice President, Information Technology, at Host Hotels […]
With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]
BATON ROUGE, La., July 12, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired a minority stake in Vistar Media, a leading global provider of programmatic technology for the digital out-of-home sector. Lamar’s […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
The most often asked question Billboard Insider gets is “how much does it cost to rent a billboard in…” We refer the questioner to the Adquick “how much does a billboard cost” widget. Here’s what the landing page looks like. The widget gives you pricing information based on the […]
Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]
Anna Bager moderated a CEO panel at yesterday’s OAAA/Geopath conference. Some of the highlights. Lamar Advertising CEO Sean Reilly on the resilience of billboards. Since this time last year I have consistently underestimated our ability to come back. This time last year we were all drawing down our revolvers…things exploded […]
