Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
OAAA EVP Government Affairs Mike Hershey on the rise of out of home legal advertising Legal services is the fastest growing out of home ad category with growth – year over year – of 49%. Big Screen Video Group Commercial Director Saul Heffernan on the flight to high resolution, low […]
It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall […]
Today, Out of Home Sales Expert, Kevin Gephart talks about how to pay and manage sales reps. Kevin how do you adjust a compensation plan for someone’s current book of business versus additional business? Because I have spent about one fifth of my career in management, and many more years […]
You lost your out of home sales job – now what? I can speak from experience because I’ve been fired twice in my career. I will tell you they were the two worst days in my professional life. If you’re feeling at the bottom of the barrel on this day, […]
Lady Bird Johnson, with the “Highway Beautification Act” (as it was dubiously called) in 1965, convinced America that billboards were bad/ugly. Some may have been, but the huge majority were not. Follow the money: Lady Bird Johnson and her family owned a group of radio stations in Texas at the […]
On last week’s Billboard Insider podcast out of home sales expert Kevin Gephart talked about a must for sales meetings, how to coach sales reps effectively and whether the company off-site is worth it. Make reps present at sales meetings One of the best tools I’ve ever seen in preparing […]
On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]
Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans and sales strategies, evaluating whether or not they’ll meet their 2023 goals. It can be a “catch-up” time for your prospects and […]
What questions do you have about selling out of home or managing an out of home sales team. Email davewestburg@billboardinsider.com or use the comments form below. We’ll put the questions to out of home expert Kevin Gephart on our next Billboard Insider podcast. To receive a free morning newsletter […]
