No OOH company wants to be ambushed by a sales rep resignation. Given that 87% of sales reps are money motivated (according to The Society of Human Resource Management), appropriate compensation is an important first step in preventing sales department turnover. When you consider the enormous lifetime value of a […]
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin It […]
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: Clients […]
Registration is now open for the 2025 OOH Sales Academy! This training gives your reps a competitive advantage when selling out of home advertising. It is backed by 38+ years of proven training and experience and is now more interactive than ever. It will build skill, confidence, and product belief […]
To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN to determine the things they wish OOH sales reps knew. Last week they […]
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: What […]
Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no […]
When a prospect gives us a “no” it is always simply “no” for now. It means OOH sales reps must maintain persistent, relevant, creative contact with prospects. By focusing, reps can avoid drowning in hundreds of prospects. Strategic Prospect Management is based on the principle that not all prospects are […]
Two reader comments on my column titled How Radio Tries to Take Down Billboard Recruitment Ads. A Billboard Insider reader says technology has hurt the radio industry. With services like Spotify and Xm satellite streaming services being available on many car stereos that are standard issue on new vehicles and […]
Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant: Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. According to billboard experts, you should have no more than seven words on […]
