By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. Offered as part of its […]
NEW YORK, May 22, 2019 – JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public […]
Media Village has a piece titled: Year of the woman: In Congress, IN hollywood and In OOH. The article cites prominent female OOH leaders – Nancy Flether, Kym Frank and Jodi Senese – and mentions the Billboard Insider list of 362 women OOH executives. Huntington Outdoor’s Jena Powell made the […]
