New York, New York. January 30, 2018 – Intersection, the leading smart cities technology and media company, today announced it has selected Broadsign International, LLC’s leading marketing software to power advertising on Intersection’s network of digital displays across the U.S., including LinkNYC and transit assets in the top media markets, […]
As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]
By Steve Nicklin Vice President of Marketing, OAAA For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. Avi Javetz […]
NEW YORK–(BUSINESS WIRE)–Intersection, the leading smart cities technology and media company, focused on transforming the urban experience by connecting the digital and physical worlds, today announced the close of a $150 million funding round. The investment was made by a consortium of investors led by Graham Holdings Company, with participation […]
Mass Transit Magazine has an article by Intersection’s Jeff Maki on Intersection’s partnership with transit authorities to use digital displays in MTA subway stations for interactive wayfinding and to provide arrival information. Location based advertising is coming to transit ads as well as conventional billboards. The Times of London has […]
NEW YORK – October 5, 2017 – Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing […]
By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]
Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]
SEATTLE — (April 20, 2017) — Intersection, the urban innovation company at the forefront of transforming the way information is shared in cities, transit systems, and airports across the country, today announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years. King […]
