Tag: Intersection

Chris Grosso’s OOH Advertising Trends To Look For in 2023

By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]

Intersection Deploys Digital Network in 3 New San Francisco Subway Stations

San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]

Intersection’s Jonathan Fuller on the Tourism and Travel Advertising Rebound

U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]

Out of Home Transit Revenue Rebounds Faster than Ridership

Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels.  Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]

BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line

NEWARK, NJ —  NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line.  The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]

Intersection and MBTA to Install Digital Kiosks with Real Time Bus and Transit Info

BOSTON – September 7, 2022 – The MBTA announced today the installation of its first interactive Information Kiosk, part of a state-of-the-art, street furniture network across the Greater Boston region. This is part of an ongoing co-investment between the MBTA and Intersection, an out of home media company, to enhance […]

Intersection Partners with Vistar

NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]

Sheri Ham Says Digital OOH is More Than the Top of the Marketing Funnel

Sheri Ham is the Vice President of Programmatic Partnerships and Sales for Intersection. She began her career with the digital team of WIRED Magazine, and she developed her interest and focus in programmatic over the last 10 years. Prior to joining Intersection in March of 2021, Ham held leadership roles […]

Company of the Day: Intersection

Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY  10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh […]