Charlotte, NC – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]
This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
Billboard Insider talked with Intersection CEO Chris Grosso about how an increase in travel ad spending is helping out of home. Looks to Billboard Insider like airports are becoming more crowded. Are you seeing any statistics that back this up? It’s totally true. The TSA tracks and reports this and […]
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]
By: Chris Grosso, CEO of Intersection Out of home advertising is poised for a strong 2023 as the secular tailwinds driving OOH’s long term growth will overcome any economic uncertainty. The reason? Online growth is stalling due to increasing privacy regulations, while linear TV, radio, and print continue to lose […]
San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]
U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]
NEWARK, NJ — NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line. The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]
BOSTON – September 7, 2022 – The MBTA announced today the installation of its first interactive Information Kiosk, part of a state-of-the-art, street furniture network across the Greater Boston region. This is part of an ongoing co-investment between the MBTA and Intersection, an out of home media company, to enhance […]
