By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]
By David Burrick, Chief Strategy Officer, Intersection Co. The quick serve restaurant (QSR) category is a staple of the out-of-home advertising industry. It’s hard to drive down any highway in America without seeing a billboard letting you know there is a local fast food restaurant coming up at the […]
By David Burrick, Chief Strategy Officer, Intersection Co. As the calendar turns to September, there is a lot to look forward to – the start of football season, leaves changing colors and, of course, the beginning of a new school year. This fall, approximately 18 million Americans will be heading […]
New York & Los Angeles – September 5, 2024 – Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within […]
By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]
July 23, 2024, London / New York – VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in […]
Chicago, IL – July 16, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract […]
When you travel frequently for work, you’re used to checking in and out of hotels. Some luxury brands include a thoughtful touch — a small chocolate on your pillow. This tiny foil wrapper is a nice extra, but the actual value of your stay lies in the comfortable bed, the […]
New York, NY – May 20, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. The addition of Lyft’s digital taxi top fleet adds to […]
NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]
