When you travel frequently for work, you’re used to checking in and out of hotels. Some luxury brands include a thoughtful touch — a small chocolate on your pillow. This tiny foil wrapper is a nice extra, but the actual value of your stay lies in the comfortable bed, the […]
Tag: Intersection
Intersection to Manage Lyft Taxi Tops in New York City
New York, NY – May 20, 2024 – Intersection, an experience-driven out-of-home media and technology company, today announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. The addition of Lyft’s digital taxi top fleet adds to […]
Intersection Launches Gen Z Focused InterZ
NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]
Chris Grosso wants to grow Intersection’s municipal media business
Company: Intersection Markets: Nationwide US Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple 15 urban markets in the US. The company has deployed smart kiosks around New York City and in Newark. The […]
Esther Raphael on Personalizing Out of Home Content and Ads
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
Esther Raphael on Creating Good Out of Home Content
Intersection operates nearly 800,000 digital and static faces nationwide. Billboard Insider interviewed Intersection’s CMO Esther Raphael. Today she talks about how Intersection uses content to complement advertising in New York City. How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]
Intersection Extends Charlotte Airport Deal
Charlotte, NC – August 7, 2023 – Intersection, the leading experience-driven out-of-home media and technology company, today announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along […]
Chris Grosso on Dynamic Advertising, QR Codes, Impressions and a Bright Future
This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
Chris Grosso Says Travel is Back and Intersection is Executing Lots of OOH Campaigns for Travel Clients
Billboard Insider talked with Intersection CEO Chris Grosso about how an increase in travel ad spending is helping out of home. Looks to Billboard Insider like airports are becoming more crowded. Are you seeing any statistics that back this up? It’s totally true. The TSA tracks and reports this and […]
Intersection Partners with So Cal’s Metrolink
Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]