By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]
Chicago, IL – July 8, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced a major electrification initiative for Chicago’s Divvy bike share network in partnership with Lyft, the operator of Divvy Bike Share in Chicago. The project will bring power infrastructure to more than 100 Divvy […]
Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new, nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]
LinkNYC Creator Network delivers content IRL on city streets — connecting with new audiences in an unmissable way New York, NY – June 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced the expansion of the LinkNYC Creator Network. Intersection’s latest group of partner creators features some of […]
By David Burrick, Intersection, Chief Strategy Officer Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]
By David Burrick, Intersection, Chief Strategy Officer The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]
By David Burrick, Intersection Earlier this month, I attended the Consumer Electronics Show (CES) in Las Vegas. While the main focus of CES is not the out-of-home advertising industry, the conference has had growing importance in our industry over the past few years. It is a major gathering place for […]
By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]
By David Burrick, Chief Strategy Officer, Intersection Co. The quick serve restaurant (QSR) category is a staple of the out-of-home advertising industry. It’s hard to drive down any highway in America without seeing a billboard letting you know there is a local fast food restaurant coming up at the […]
By David Burrick, Chief Strategy Officer, Intersection Co. As the calendar turns to September, there is a lot to look forward to – the start of football season, leaves changing colors and, of course, the beginning of a new school year. This fall, approximately 18 million Americans will be heading […]
