New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a […]
Tag: Intersection
Intersection Signs Contract with CobbLink in Metro Atlanta
Atlanta, GA – September 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive three year contract to sell advertising for Cobb County, GA on their CobbLinc bus fleet and bus shelters. The contract commenced on August 1, 2025 and includes two […]
Getting the Math Right: The Path to Sustainable DOOH Networks
By David Burrick, Chief Strategy Officer at Intersection Earlier this month, Volta—the out-of-home advertising–supported network of EV charging stations owned by Shell—announced it would shut down in October. The news was surprising given Shell had only acquired Volta in 2023, and the company had achieved clear product–market fit. Before the […]
Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results
By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]
Intersection Partners with Lyft to Electrify Chicago Divvy Bike Stations, Launch New Digital OOH Ad Solution
Chicago, IL – July 8, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced a major electrification initiative for Chicago’s Divvy bike share network in partnership with Lyft, the operator of Divvy Bike Share in Chicago. The project will bring power infrastructure to more than 100 Divvy […]
SEPTA Awards Intersection Nine Year Extension on Transit Advertising Partnership
Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new, nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]
Intersection Expands LinkNYC Creator Network with Top New York City Voices Claudia Oshry and Caleb Simpson
LinkNYC Creator Network delivers content IRL on city streets — connecting with new audiences in an unmissable way New York, NY – June 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced the expansion of the LinkNYC Creator Network. Intersection’s latest group of partner creators features some of […]
The Case for Consistency and Clarity in Programmatic OOH
By David Burrick, Intersection, Chief Strategy Officer Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]
The OOH Industry’s Tower of Babel Problem
By David Burrick, Intersection, Chief Strategy Officer The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]
The CES 2025 Takeaways Every OOH Leader Needs to Know
By David Burrick, Intersection Earlier this month, I attended the Consumer Electronics Show (CES) in Las Vegas. While the main focus of CES is not the out-of-home advertising industry, the conference has had growing importance in our industry over the past few years. It is a major gathering place for […]