Tag: Intersection

Intersection Hires Eva Rohan to Lead New Experiential Division, IRLX

New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a […]

Intersection Signs Contract with CobbLink in Metro Atlanta

Atlanta, GA – September 10, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive three year contract to sell advertising for Cobb County, GA on their CobbLinc bus fleet and bus shelters.  The contract commenced on August 1, 2025 and includes two […]

Getting the Math Right: The Path to Sustainable DOOH Networks

By David Burrick, Chief Strategy Officer at Intersection Earlier this month, Volta—the out-of-home advertising–supported network of EV charging stations owned by Shell—announced it would shut down in October. The news was surprising given Shell had only acquired Volta in 2023, and the company had achieved clear product–market fit. Before the […]

Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results

By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]

SEPTA Awards Intersection Nine Year Extension on Transit Advertising Partnership

  Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new,  nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]

The Case for Consistency and Clarity in Programmatic OOH

By David Burrick, Intersection, Chief Strategy Officer  Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]

The OOH Industry’s Tower of Babel Problem

By David Burrick, Intersection, Chief Strategy Officer  The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]

The CES 2025 Takeaways Every OOH Leader Needs to Know

By David Burrick, Intersection Earlier this month, I attended the Consumer Electronics Show (CES) in Las Vegas. While the main focus of CES is not the out-of-home advertising industry, the conference has had growing importance in our industry over the past few years. It is a major gathering place for […]