DOmedia, the largest platform for planning and buying out-of-home (OOH) media, announced today that its search, RFP, and contract tools are now available free of charge to new agencies and advertisers to buy media through the platform. DOmedia Lite will allow users to operate powerful tools, previously reserved for paid […]
DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking performance metrics over the last few years, reinforcing their position as a leader in the industry by continuing to deliver remarkable growth, efficiency, and value, as reflected in recent data. Major Accomplishments: Unique Users: Increased steadily from 16,454 in […]
By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]
By Kohei Adams | Operations Manager, BillboardsIn With political advertisers currently dominating the outdoor ad space, what does that mean for small business advertisers who don’t fall under the political umbrella, but are still looking to advertise during this time? Voting season is quickly approaching, and with it comes the […]
DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” […]
What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine: you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]
24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and […]
14th December 2023, Columbus, Ohio – Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, […]
Out-of-home (OOH) media operators can now use inventory data stored in Apparatix software to service advertisers through DOmedia, where global brands and local advertisers contract over $1B of OOH ads each year. The integration will help Apparatix users increase sales to local and national advertisers. DOmedia began offering real-time OOH […]
5/16/2022 | Columbus, Ohio – DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022. The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIn.com, […]
