Professional salespeople are focused on being solutions providers. To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business. Executed properly a professional sales call […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
Our office received a call the other day from one of our new OOH client’s salespeople. This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”. I asked, “How can I help? You sound like you might need a little cheering up.” They said that they […]
The most crucial thing you will do as a sales leader is to assemble a sales team that are both willing and able to do the things that are required for success in their role. All that you do to drive success for your organization is as a result of […]
Think you can get by on your winning smile and your outgoing personality to pave your road to OOH sales success? There’s a widespread notion suggesting that if you’re amicable, enjoy socializing, and have a pleasing personality, you were made to be in sales! Common belief tends to exclude introverts […]
There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be. One of those things, in my opinion, is to have a culture of accountability. In our 40+ years of running media […]
