Digital billboards have become much more efficient. Here’s a September 22, 2016 Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]
LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016. The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Daktronics OOH Advertising has given Insider permission to reprint this Daktronics OOH Advertising post about a creative use of a drone to capture digital sign footage. Insider thinks more companies should consider using drones to capture sign footage. By Daktronics OOH Advertising Park Outdoor Advertising, headquartered in Ithaca, NY, owns […]
Brookings, South Dakota (June 9, 2016) – The Daktronics Out of Home team is pleased to announce the transition of project manager, Brittany Venekamp. Venekamp into an OOH sales position. Brittany has been a part of our team for nearly 5 years and has held various influential roles over […]
Digital Billboard Maker Daktronics had a dissappointing fourth quarter. Here are the highlights from the company’s earnings release and the Seeking Alpha earnings transcript. Revenues for the three months ended April 30, 2016 declined by 12% to $138 million and the company had a net loss of $2.9 million for […]
Roger Brown is an expert and digital sign legislation and regulation. Nearly 10 years ago he was hired to build and manage the Signage Legislation department of Daktronics. Insider talked with Brown last week about sign regulations and how Daktronics can help outdoor companies navigate legislative and regulatory barriers. Roger, […]
