Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
Daktronics is celebrating their 50th anniversary this year. Insider enjoyed watching this video which includes interviews with the company’s founders. Did you know when the company was created their main focus was on employing South Dakota college graduates before they even had an initial product identified? Learn more about this […]
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]
By Daktronics OOH Advertising Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor’s billboard is still up and running strong! Over the past decade, Riley Outdoor’s […]
In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
Daktronics reported flat sales and slightly lower net income for the second quarter of fiscal 2018. Here are the results of the earnings release and the Seeking Alpha earnings call transcript. Revenues were flat at $170 million for the second quarter of fiscal 2018 (three months ended October 28, 2017). […]
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
