Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. Joni, how often do you recommend cleaning a digital billboard. We suggest a cleaning […]
Tag: daktronics
Hurricane Season: Minimize Impact to Your Digital Billboard
A great reminder from Daktronics on preparation in advance of the coming hurricane season. Thanks for letting Insider reprint. Minimize impact during a hurricane and then bring your billboard back online as quickly as possible. Daktronics OOH Advertising on June 20, 2018 Hurricane season has arrived, and it’s very important to […]
Daktronics revenues down for 4Q fiscal 18.
“While overall results for fiscal 2018 were below expectations, we remain optimistic for the future.” That’s how digital billboard manufacturer Daktronics CEO Reece Kurtenbach summarized the firm’s fiscal 2018 performance. Here are the results from last week’s earnings release and seeking alpha earnings call transcript. Sales for the 3 months ended […]
Focusing on Displays
A reader asked Insider for tips on photographing digital displays. Here’s some advice from Daktronics together with an outstanding 1 page tipsheet titled “Digital Photography Made Easier” We’ve all been there. You head outside to capture just how brilliant the latest ad looks on your display, only to review the […]
What’s Your IQ?
Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
3 Questions for Digital OOH Manufacturers
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
Daktronics 50th Anniversary
Daktronics is celebrating their 50th anniversary this year. Insider enjoyed watching this video which includes interviews with the company’s founders. Did you know when the company was created their main focus was on employing South Dakota college graduates before they even had an initial product identified? Learn more about this […]
Company of the Day: Apple Outdoor
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
Daktronics Expands Digital Billboard Product Options
BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]
Celebrating Riley Outdoor’s 10th Anniversary
By Daktronics OOH Advertising Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor’s billboard is still up and running strong! Over the past decade, Riley Outdoor’s […]