Tag: Clear Channel Outdoor

Use drive by video to market your billboards.

Insider spotted a linked in post by Michael Ritz of Clear Channel outdoor featuring video footage of Clear Channel digital billboards in Palm Beach County.  Privacy settings won’t let us show the video directly on our website but if you click on the screen on the right you can watch […]

DOJ approves Indianapolis for Atlanta Swap

The Department of Justice has agreed to let Clear Channel Outdoor swap its Indianapolis billboards to Fairway for Fairway’s Atlanta billboards so long as the companies spin off certain billboards.  The transaction is part of a $150 million multiple market asset swap.  The swap was announced in March but was […]

More on Clear Channel Channel/Rubicon Project And Programmatic

As a follow up to our article last week on the Clear Channel Outdoor /Rubicon Project partnership, Insider had a chance to interview Clear Channel’s Dan Levi, EVP & CMO and Wade Rifkin, SVP Programmatic and learn a little more about programmatic selling and Rubicon Project. Why did CCOA chose to partner […]

Texas Billboard Companies Assist in Finding Missing Persons

Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas.  Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]

OOH – A Core Media Buy

Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]

Four Ways Auto Dealerships Can Drive Sales With Outdoor Advertising

Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]

Updates On iHeart Media & Clear Channel Outdoor

Two new updates on Clear Channel Outdoor and their parent company iHeart Media. First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. Gamco couldn’t make the case that iHeart media executives violated legal […]

Andrea Messimer Henley dishes on Adams, Clear Channel and Outfront.

Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams.  Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns.  Today she dishes on Clear Channel, Outfront […]

Andrea Messimer-Henley’s Memorable Out of Home Campaigns

Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home.   Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator)   This creative  originally started out as a Billboard execution.  However that changed when the agency shared the layout with me. […]

Clear Channel Outdoor Americas organic revenue up 1.1% in 3Q 2016

Here are the highlights from Clear Channel Outdoor’s third quarter 2016 financials and webcast.  You can also read a Seeking Alpha transcript of the webcast here. Clear Channel Outdoor consolidated revenue declined by 3.3% to $673 million due to asset sales and the impact of foreign exchange fluctuations.  Organic revenue growth […]