By Mike Donaldson, Director Business Development, BillboardPlanet Managing a sales staff has never been a simple task, regardless of whether you have 2 or 20 salespeople. They are unique, creative people, many times not detail oriented and solely focused on closing and commissions. I write from a position of experience […]
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Pete Hautem on an Out of Home Eureka Moment
Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]
Day 2 of the IBOUSA Convention in 5 Quotes
Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs. If you have a good lease extend it. If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]
Pete Hautem on Out of Home Sales Successes and Lessons Learned
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]
New IBO Software Provider – BillboardPlanet
For Immediate Release, Ardmore, OK 2020 was a tough year for the world during which IBO took a hard look at the things that benefited its networking associates resulting in an enhanced strategic direction to include all of its 230+ companies and the correlating 90,000+ display inventory footprint. The result […]
How Do You Keep Track of Leases?
A reader asks: Are you aware of any software out there that is specifically for the real estate side of the business? I know that there are some features in Apparatix and Billboard Planet that help manage when leases are to be paid, the terms of the lease, and what […]