Today out of home leasing and siting expert Andy Goodman of Age Advertising talks about how to approach a landowner when you want to discuss an out of home lease. What’s in a good approach letter? I introduce myself and let them know that I’m a consultant, and that I’ve […]
Out of Home development and siting expert Andy Goodman talks about the importance of recording leases. Should I record my lease? Absolutely. I don’t record the whole Lease, we record a “notice of Lease” which states the date, the Lessor and Lessee names, and what the Lease is for, a […]
Out of Home development expert Andy Goodman answers your leasing questions. What do you think of first rights of refusal? In my Lease I have a clause that states I have the first right of refusal to purchase the property. Most property owners are interested in taking the property out […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about when and how to approach a landlord. When do you approach a landlord about a potential out of home lease? I spend a fair amount of time looking at a particular city, looking […]
By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining the feasibility of a site for placement of an out of home structure. The first part of the sign code I look at is the section that talks about prohibited […]
Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood. I worked in that market with CBS Outdoor when we did a double faced […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today discusses how to make the case for your billboard. Let’s start with the City Council. What makes sense to the City Council? FBI’s most wanted amber alerts natural disaster alerts non-profit advertising and support communications with […]
AGE Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about five common out of home lease mistakes. (1) That the property owner takes possession of the billboard at the end of the lease. (2) No termination clause giving the billboard company the unilateral […]
AGE Advertising President Andy Goodman has 33 years experience developing and siting billboards. Today he talks about the development process in California. The Development Process I look for a sign code that I can work with. If I know there is a workable code I start to identify the properties that […]
