By Andy Goodman, Age Advertising A good billboard lease should state clearly that a billboard and all upgrades are the property of the billboard company and may be removed at any time at termination or expiration of the lease. Things become complicated, however, when you have a rooftop build or […]
Today out of home development expert Andy Goodman talks about how to build trust with a billboard landlord. I enjoy working with people, including property owners. I’m not just in the building business and advertising business, I’m in the business of developing relationships. When I first introduce myself to a […]
Today out of home development expert Andy Goodman talks about how to deal with a landlord who says they own a billboard. What to do when a landlord says they own a billboard There are a few possible situations when talking to property owners who say they own or want […]
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Today out of home site development expert Andy Goodman talks about walls and spectaculars. Walls and Spectacular leases There are many types of walls and spectaculars, such as painted, sticky back vinyl, vinyls attached with eyebolts and cable, projected and digital. For painted, sticky back and vinyl its important that […]
Today out of home development expert Andy Goodman talks about rooftop billboards. What’s important in a rooftop lease? To clarify, rooftop leases are billboards that are connected to the roof with angle iron and are supported by loadbearing walls. The lease should specifically state that the Outdoor company needs to […]
Age Advertising’s Andy Goodman writes for Billboard Insider on out of home leasing and development. Andy’s last column was on lease terminations and keeping your options open. Today Andy reviews three lease negotiations. Last week I worked on three separate property owner negotiations with their Lessee, the billboard company. I […]
Today site development expert Andy Goodman talks about how to approach a lease termination and how to keep options open when you’re worried a landlord won’t extend your out of home lease. Terminations If there’s negotiations going on at the end of the lease and we’re trying to work through […]
Today, site development expert Andy Goodman answers questions on lease terms, railroad leases and mom and pop leases. What sort of billboard lease term makes sense? That really comes down to are you building a digital sign or a static sign? On a static sign we typically ask for 10 […]
Today out of home site development expert Andy Goodman gives a caution to newbies and talks about when and how to approach city planning departments. A caution to newbies I have meetings with a newbie or landowners. We meet for 2 hours. My comment at the end of our conversation […]
