Today out of home leasing and development expert Andy Goodman of Age Advertising talks about when and how to approach a landlord to discuss rent. A mistake new billboard operators make is introducing rent too early in conversations with property owners. In practice, discussing money before establishing value and trust can shut […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising discusses billboard lease escalator clauses. Ask a room full of industry veterans what a reasonable out of home lease escalator looks like, and you will get a range of answers—followed quickly by stories of deals that made […]
Today out of home leasing and development expert Andy Goodman of age Advertising explains the four parts of a sample email or letter that he uses to approach a billboard site prospect. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that […]
Today out of home leasing and development expert Andy Goodman of Age Advertising talks about the difference between municipal and corporate landlords. What’s it like working with a municipal landlord? One of the biggest advantages of city-owned property is long-term stability. Municipalities typically retain ownership of their assets, rather than […]
Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends […]
Scott Carper of Sacramento, CA, passed away at home on November 13, 2025. Andy Goodman fills us in on the details of Scott’s career: Scott began his career with Outdoor Systems in 1999, remaining with the company through its many transitions until it became CBS Outdoor. He dedicated nearly 15 […]
Last week out of home leasing and development expert Andy Goodman talked about how cities and land owners are asking for signing bonuses and rent increases. Today he talks about three types of builds which are exempt from the California sign code. What’s new with California Billboard Regulations? Caltrans is […]
Last week out of home leasing and development expert Andy Goodman talked about visibility and rent resets. Today he talks about these fees, signing bonuses, and rent increases. Good money is an expert on signed development in California. Amendment Fees and Signing Bonuses Five or ten years ago, I would […]
