By Paul Hiebert, Research Writer, YouGov.com New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest Three years ago, in March, 2014, a YouGov survey found that 56% of US adults who came across at least one advertisement per month felt […]
Business 2 Community published an article explaining to retailers why billboard advertising can be a great benefit to a small local business. The article talks about how small businesses must do their best to leverage cost-effective marketing channels such as social media, as this will help them to optimise their ROI and […]
Here’s a fascinating chart from Marketingcharts.com on the most widely disliked forms of ads. Online popups and mobile ads are disliked by an 70-75% of viewers. TV and online video ads are also highly unpopolar. Billboard ads are disliked by only 21% of viewers. Paid Ad
