Tag: Ad-Trends

Entering Out of Home

Insider likes asking executives how they got into the out of home business.  We reviewed 93 origin stories and here are the results.  A surprising amount of company founders advertised their business on a billboard and subsequently realized what a great business it was and entered out of home. First […]

Schulze on Hurricane Frames

David English of Ad-Trend asked Insider about the pros and cons of hurricane frames.  Here’s what billboard structure expert Matt Schulze of Selective Structures had to say. Matt, what’s a hurricane frame? A hurricane frame is a face for a billboard which consist of steel arms which allow the wind […]