Tag: Abraxas

How to Win Real Estate Advertising Dollars

By Joshua Lawton, CRO and Co-Founder of Abraxas Technology and is a member of the Forbes Technology Council. It should come as no surprise that the real estate industry makes up a large portion of the US economy. Just in market value alone, the total value of real estate in the U.S. […]

Jewelers and Out of Home

By Aaron Tao, Product Manager, Abraxas In the age of Facebook and Amazon, where digital and data reign supreme, traditional out-of-home (OOH) advertising continues to shine and manages to adapt. For 2018, OOH ad spend is “expected to reach $38 billion this year, up 3 percent since last year and […]

Lawton on the bias against out of home.

By Josh Lawton, COO and Co-Founder, Abraxas Technology It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, […]

Selling Auto Dealers on Outdoor

By Josh Lawton, COO and founder, Abraxas Technology.  You can email Josh at JLawton@abraxastechnology.com. Let’s just put it out there, the vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit […]

Out of Home is Cheaper Than Facebook

By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]