WASHINGTON, June 7, 2017 /PRNewswire/ — Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8111451-ad-council-2017-project-yellow-light-contest/
This year, for the first time, iHeartMedia has joined longstanding partners Clear Channel Outdoor Americas (CCOA), Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the inaugural Project Yellow Light radio contest. The winners will be unveiled today on a digital billboard in New York’s Times Square, in space donated by CCOA.
The 2017 contest received more than 1,150 submissions from 50 states and Washington, DC. Winners were selected from two age categories: high school juniors and seniors, and college students.
The grand prize, a scholarship of $5,000, was awarded to high school student Lia Senser (Louisville, NE) and college student team Leonardo Ko (Blauvelt, NY), Alexander Li (Blauvelt, NY), and Kyle Fuller (Blauvelt, NY) for their video designs. The second-place video scholarship of $2,000 was awarded to high school student Grant Jarvis (Texarkana, TX) and college student Douglas Alberts (Mundelein, IL). The third-place video scholarship of $1,000 was awarded to college student team Liz Kraushaar (Mebane, NC) and Kai Dickson (Colorado Springs, CO).
The billboard design prize was awarded to two teams, who each received $2,000 scholarships: high school students Andrew Jenkins and Sydney Zapf (Spokane, WA) and college students Julia Keefe (Westfield, MA) and Kyle Pandiscio (Franklin, MA).
Project Yellow Light’s first-ever winners in the radio category were high school student Rhys Kroehler (Shoreline, WA) and college student Thomas Johnson (Omaha, NE), who each received $2,000 scholarships.
Project Yellow Light was established in 2007 by Julie Garner of The Martin Agency, in memory of her teenage son, Hunter, who was killed in a fatal car crash.
“This project gives youth a platform to speak out about the real and ever-present dangers of distracted driving, and they save lives by doing so,” said Julie Garner. “A huge thanks to our partners and the wonderful, diverse group of students who participated in the scholarship this year; we’re immensely proud of you.”
Since 2011, Project Yellow Light has partnered with the Ad Council to turn the winning submissions into public service advertisements which receive nationwide exposure through 1,600 TV stations, iHeartRadio channels, and over 1,000 Clear Channel Outdoor digital billboards.
In 2015, 3,477 people were killed and an estimated additional 391,000 were injured in motor vehicle crashes involving distracted drivers, according to the latest NHTSA data. Teens are some of the worst offenders; nine percent of drivers between 15 and 19 involved in fatal crashes were reported as distracted at the time of the crash.
“Nothing is more impactful to teenagers than a message from a friend or peer, and that’s what makes Project Yellow Light so powerful,” said Lisa Sherman, president and CEO of the Ad Council. “This year’s fantastic creative will encourage even more teens to think twice before texting and driving.”
All scholarships are provided by U-Haul, Mazda Motorsports and iHeartRadio. U-Haul is also providing first place winners with up to $2,500 in moving expenses.
A host of advertising industry executives and artists lend their time to the judging panel. This year’s panel included YouTube creator and actress Meg DeAngelis; recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; CEO of North America at DDB Worldwide, Wendy Clark; Co-Chairman of Goodby Silverstein & Partners, Jeff Goodby; and representatives from Project Yellow Light partners CCOA, iHeartRadio, Mazda Motorsports, NOYS, U-Haul, the Ad Council and The Martin Agency.
“This year’s student work was so creative and fun! I’m always amazed by their commitment to raising awareness of the dangers of distracted driving for their friends and peers,” said YouTuber, actress and Project Yellow Light judge Meg DeAngelis.
“Initiatives like Project Yellow Light not only create awareness of key societal issues like distracted driving, but also shine a bright light on talented young people who will hopefully join our industry soon,” said Wendy Clark, longtime Project Yellow Light judge. “It’s a treat to see their minds and creativity at work.”
“U-Haul congratulates this year’s winners and applauds the valuable message these creative students have shared with their peers,” said Stuart Shoen, U-Haul executive vice president. “Our commitment to keeping U-Haul customers and the roads safe continues to make this a great partnership, and PYL’s mission to educate and protect our children behind the wheel continues to be important and impactful.”
“iHeartMedia received so many impressive Project Yellow Light submissions from students across the U.S. committed to helping young radio listeners stay safe on the roads,” said Jessica King, Vice President of Marketing and Communications at iHeartMedia. “We hope the two winning spots get teens to truly recognize the dangers of texting while driving.”
“Project Yellow Light is an empowering experience for students. It engages youth around one of the biggest safety threats they face – car crashes – and gives them a voice and a platform to influence their peers. NOYS is proud to support Project Yellow Light,” said Anita Boles, NOYS CEO.
“Mazda is proud to support Project Yellow Light in a very active manner. Our young racers have been taking the message to high schools across the country,” said John Doonan, motorsports director, Mazda North American Operations.
Through the Stop the Texts. Stop the Wrecks. campaign, the Ad Council and NHTSA have been working together to address distracted driving among teens since 2012. To date, the campaign has received more than $211 million in donated media support and the campaign has garnered more than 2 million visits to the campaign website stoptextsstopwrecks.org.
Project Yellow Light
Project Yellow Light is a film, billboard and radio scholarship competition in which high school and college students create compelling stories persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — the number one killer of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship.
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