Indianapolis, IN – March 1, 2022, Stark Capital Solutions, an OOH industry-leading lender and capital provider for over two-decades, announced today a partnership with SignBird to provide marketing resources as part of Stark’s financing packages.
SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, ride sheets, and web design to help billboard operators showcase their inventory to prospective ad buyers. Their production team travels to the operator’s market to capture the strengths of their billboard location, producing a wide variety of photos and videos from the perspective of a vehicle and aerial drone. The proprietary creative materials are then used as a sales tool to effectively attract the interest of prospective advertisers and increase the bottom line for operators.
“Last year we funded the development of 98 highly valued billboard locations for numerous Independents. After seeing many of these locations later highlighted in SignBird’s marketing videos, we immediately saw the value John and his team can bring to market these locations to potential advertisers,” says Craig Berry, Vice-President of Stark Capital.
Now with every newly constructed billboard location, Stark Capital’s borrowers will have the option to add in a SignBird marketing package to the financing amount. The partnership aims to promote SignBird as a resource for operators without the need to come out of pocket. “Many operators are significantly investing in brand new digital locations, and Stark Capital is dedicated to helping improve our client’s ROI any way possible,” Berry adds.
SignBird was founded by John James, a former billboard company account executive who saw the need to take the burden of marketing off the shoulders of billboard operators. Today, James’ Tuscaloosa based SignBird boasts a long list of satisfied and successful customers. “Linking arms with Stark Capital is a natural fit for us,” says James. “We serve the same industry and have the same goals, just in a different way.” says James.
Contact Craig Berry (cberry@starkcapitalsolutions.com) to learn more about Stark Capital’s OOH financing and the exciting new partnership with SignBird.
About Stark Capital
Stark Capital, an OOH lender and capital provider, has been dedicated to serving Independent Operators with financing for New Site Development, Acquisition Opportunities, and Recapitalizations for over 20 years. By understanding the OOH niche better than traditional banks, Stark Capital has successfully completed 400 transactions and deployed over $200MM in capital.
About SignBird
SignBird, an out-of-home marketing company, helps operators create content that’s designed to sell billboard ad space. Whether it’s ride sheet design, photography, aerial drone videography, or website design, SignBird is an out-of-home marketing engine that’s on a mission to help you impress advertiser’s and close your next deal.
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