Ponte Vendra Recorder reports that the St John’s County, Florida planning and zoning agency voted 5 to 1 to to recommend that the Board of county Commissions delete digital billboards from proposed changes to sign code regulations.  The decision reverses a plan for a pilot program to permit digital signs.  

The sole planning member to vote to defend the digital billboard program did no on the basis that the digital signs would provide economic value to local businesses by allowing them to advertise.  Most of the votes against were based on the opinion that the signs are unsafe because they disract drivers.

Insider’s take:  We’ve got to do a better job communicating the fact that digital signs are safe.

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