As the weather warms up and people spend more time outdoors, billboard advertising becomes even more impactful. Spring is a season of renewal, travel, and consumer spending – making it a prime opportunity for advertisers to capture attention. For sales reps in the out-of-home (OOH) industry, this is the perfect time to present billboard placements to brands looking for maximum visibility during this time of year. Here’s how you can make the most of the season and close more deals.

1. Target Seasonal Industries

Spring is a high-spending season for many industries, and sales reps should focus on brands that are looking to reach consumers on the move. Key industries that ramp up their advertising in spring include:

• Travel & Tourism – As spring break and early summer vacations approach, hotels, airlines, and local attractions are eager to reach travelers.
• Home Improvement & Landscaping – Warmer weather means homeowners are starting renovation projects, making brands like hardware stores, landscapers, hardscapers, and construction companies ideal billboard advertisers.
• Automotive – Car dealerships and rental companies push promotions for spring road trips and summer travel.
• Outdoor Recreation & Events – Festivals, concerts, sports events, and outdoor retailers want to capture the excitement of people heading outside. Baseball is just starting up!

2. Sell the Power of Location-Based Advertising

Spring means more foot and vehicle traffic, making high-visibility billboard locations even more valuable. When presenting, highlight placements near:

• Popular travel routes (highways, interstates, and airports)
• Spring events and festivals (concert venues, sports arenas, fairgrounds)
• Shopping centers (where consumers are actively making purchasing decisions)

Remind advertisers that billboards reach consumers when they are out and about—at the right time and place to drive action.

3. Offer Limited-Time Spring Promotions

Create urgency by emphasizing seasonal ad packages or limited availability in high-demand locations. Offer discounted bundles for businesses booking multiple locations or extended campaigns. Here are some other ideas:

• Spring Launch Packages-target season businesses like lanscapers, garden centers, home improvement services, etc. where you bundle multiple faces. Create 3 packages: Basic, premium, premium plus
• Spring clean inventory blowout : offer short term discounted rates to help with “unsold” inventory
• Spring countdown campaigns: “10 days of Spring deals” and have advertisers highlight a different product or service each day

Spring is a time of growth—and that includes your sales numbers! By targeting the right industries, emphasizing location impact, and offering time-sensitive promotions, you can help advertisers maximize their reach this season while boosting your own revenue. Now is the time to spring into action!

Charlie Callari, is a senior-level sales leader in the OOH industry and over 25 years selling, building, and leading high performing sales teams, surpassing objectives, and winning! He is always looking to network within the OOH industry. He can be reached at 423-618-8635 or ccbillboardking@gmail.co

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