AMSTERDAM, the Netherlands – April 29, 2026 – Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use the same real-world audience intelligence across both OOH and digital media ecosystems, supporting more integrated cross-channel planning and activation.

The development reflects a broader industry shift toward better alignment between physical and digital media planning, activation, and measurement.

Over recent years, Spotzi has established itself as a trusted partner within the OOH ecosystem, supporting media owners, brands, and agencies in optimizing the value of Out-Of-Home advertising. This position is further strengthened through its global partnership with Vistar Media, a leading platform in programmatic OOH.

At the core of Spotzi’s approach is a clear starting point: Out-of-Home is the primary media layer, with digital channels serving as an extension of real-world audience reach. While digital advertising plays an important role in amplification and follow-up, Spotzi’s view is that meaningful audience understanding begins in the physical world.

At the same time, Spotzi identifies a continued structural separation between OOH and digital advertising, despite increasing evidence that OOH plays a meaningful role in strengthening overall media effectiveness.

Transparency based on real-world behavior

Unlike digital-first platforms such as Google and Meta, which rely heavily on inferred interests, cookies, and online behavioral signals, Spotzi’s audience segments are built on observed real-world movement and behavior.

Integration into existing advertising ecosystems

With this expansion, Spotzi makes its audience segments available across established advertising platforms.

For brands and agencies: advertisers can activate Spotzi’s real-world audience segments through their preferred DSPs — including Vistar Media, DV360 (DV360), Meta, TikTok, TTD and more. This enables more aligned planning across OOH and digital channels, supporting greater consistency in cross-channel activation.

For OOH media owners: More importantly, we are enabling OOH media owners to extend their inventory with online targeting, using the same audience intelligence that powers their physical assets. This allows audiences reached in the real world to be extended into digital activation across online channels, enabling consistent cross-channel reach based on shared audience segments.

OOH as the foundation of modern media strategy

With this development, Spotzi further positions OOH as the starting point of modern media planning. By making real-world data interoperable with digital workflows, the company aims to reduce friction in cross-channel planning while maintaining the primacy of physical-world audience understanding.

“OOH plays a fundamental role in reach and brand building,” Remco Dolman (CEO of Spotzi) said. “By starting from real-world exposure and connecting it to digital activation, we enable more coherent and effective media strategies.”

For organizations without direct DSP access, Spotzi offers its own planning tools, ensuring that audience and geographic insights remain accessible across different levels of technical maturity.

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