LAS VEGAS (August 19, 2025) – Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, announces the upcoming launch of the Vegas Strip Tower Network, a first-of-its-kind, fully connected digital communications system situated along the world-famous Las Vegas Boulevard. Designed not only for premium advertising but also to enable the display of public service announcements and broadcast emergency messages, the system will deliver vital information directly to pedestrians and drivers in real time.
The Vegas Strip Tower Network will ultimately encompass 13 towers faced in digital displays that measure more than 27 feet tall. Each display will be positioned at eye level within the public right of way at the destination’s most traveled intersections. The first three Vegas Strip Tower displays are scheduled to debut between Monday, Sept. 15 and Wednesday, Oct. 1, on Caesars Entertainment and Showcase Mall properties. An additional three towers will launch by the end of Q4 2025. Seven more towers are slated to be outfitted with the network’s digital displays in subsequent phases, with additional details forthcoming and the potential for the network to eventually expand and include up to 20 towers. All partners have a 20-year term on the Vegas Strip Tower Network’s operation and revenue share agreement.
“This initiative reflects the power of public-private collaboration, not only to reshape the Strip visually but also deliver real benefits for the community,” said Jeremie Watkins, president and CEO, Spotlight Outdoor Ads. “We worked closely with Caesars Entertainment and Showcase Mall, who in turn collaborated with Clark County, to align on a solution that brings economic impact, visual innovation and critical communications infrastructure to one of the most visible locations in the world.”
Jack Braha of Gindi Capital said, “Showcase Mall is a hub of some of the Strip’s newest attractions, and these new displays will add to the vibrancy and visibility of our location. They will certainly give visitors one more reason to look around and be captivated by the spectacle that defines Las Vegas.”
Unlike traditional marquee signage elevated far above street level, the new network’s 12-feet-wide by 27-feet-tall LED displays will be installed on the elevator columns of county-owned pedestrian bridges. Each tower will also include a dedicated wayfinding screen for property and county messaging, helping visitors navigate the Strip while sharing timely promotional and public interest content. The first three tower displays will be located on Caesars Palace, The Cromwell (soon-to-be The Vanderpump Hotel) and Showcase Mall pedestrian bridges.
The towers will operate as a synchronized network, allowing all screens to display content simultaneously and creating a unified, high-impact platform for advertisers and public messaging. Each tower will feature 6-millimeter pixel pitch displays and prolific LED chipsets designed for optimal brightness and clarity. Vision Sign is responsible for the engineering, structural display fabrication and installation, while Trust Fall is leading the implementation of their unique LED display technology.
With each tower receiving at least 1 million impressions per week, the Vegas Strip Tower Network is poised to redefine large-scale digital signage while providing a vital civic communications channel in one of the world’s most visited destinations. According to the Las Vegas Convention and Visitors Authority (LVCVA), Las Vegas has welcomed more than 40 million annual visitors in recent years and is currently averaging approximately 800,000 visitors per week in 2025.
For more information on Spotlight Outdoor Ads or the Vegas Strip Tower Network, visit spotlightoutdoorads.com.
ABOUT SPOTLIGHT OUTDOOR ADS
Spotlight Outdoor Ads is a market leader in premium out-of-home (OOH) advertising on the Las Vegas Strip, delivering high-profile placements for some of the world’s most recognizable brands. With exclusive sales rights to 28 marquee billboard screens on landmark resort properties along one of the most famous stretches of road in the world, Spotlight offers unmatched visibility in the destination’s most photographed and heavily visited locations. The company’s wider portfolio also includes the only large-format sidewalk-level tower displays at major Strip intersections, which are now undergoing a transformation into the largest network of connected and programmatic digital boards located directly on Las Vegas Boulevard. From iconic hotel marquees to strategic street-level touchpoints, Spotlight Outdoor connects brands with more than 40 million leisure tourists and business travelers each year at the moments when they are most receptive. For more information, visit spotlightoutdoorads.com.
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