Our Mascot is a SPEC’s Object.  Abstain From SPEC’s Until You’re 21, Time to Have the SPEC’s Talk, We’ve Got SPEC’s Appeal….

Spec’s Wine Spirits and Finer Foods is running a pun-based billboard campaign in Houston.  The campaign is running on 56 static and 4 digital billboards through the end of the year.  The creative concept and execution were done by Lee Tilford Agency out of Austin.  Specs has 100 locations across Texas so San Antonia and Austin could be the target of the next SPEC’s talk, SPEC’s appeal or SPEC’s object.  Here’s some of the artwork.

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