A Reno McDonalds wants to replace old outdated menu signs with modern 55 inch digital menu signs.  The new signs will emit less light than the old signs.  There’s a problem.  The smart menu boards are considered digital signs so are not allowed under Reno’s code because they are within 300 feet of Mount Rose Highway.

KOLO TV quotes the Chairman of the Reno Planning Commission:

“There isn’t really a path forward in my opinion under our current policies.  It’s something that makes sense, but our policy doesn’t support it.”

Insider’s Take:  So change your sign code!

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