BOSTON—SNA Displays retrofitted an LED corner-wrap outside District Hall in Boston with upgraded LED video technology. Orange Barrel Media (OBM), a leader in unique outdoor media, owns and operates the newly upgraded digital-out-of-home (DOOH) platform. District Hall was created as part of a public-private collaboration located in the city’s Innovation District.
Conceived as a space for innovators and entrepreneurs to exchange ideas and host events, the space has become a multi-purpose community center. The new EMPIRE™ Exterior LED video display is on the north side of the property facing Northern Avenue on one of the architectural pillars that gives the site its distinctive look.
“We once again selected SNA Displays as the LED provider for this landmark sign at District Hall, because they are a trusted vendor in our industry,” said Andrew Yee, senior director of construction at OBM. “As we continue to expand our presence in the area, we look forward to elevating digital out-of-home media and enhancing the public experience.”
The corner-wrap’s resolution and image clarity were improved, as the display’s pixel pitch went from 12 mm to 10 mm. Additionally, the display system is now both front- and rear-serviceable to streamline maintenance. The total display surface is 22’10” high and 25’2″ wide (696 x 768 pixels).
“After a long relationship, we were very proud to be working with Orange Barrel Media again on this upgrade,” said Jason Helton, executive vice president at SNA Displays. “We try to approach projects from a partnership perspective rather than a sales perspective, so it’s truly gratifying to have earned such trust that we’re asked us to come back again after so many years. We look forward to supporting the project for the next decade-plus.”
In 2014, SNA Displays provided the original LED video technology at District Hall. I.D. Sign Group was tasked with removing the old display and installing the new one.
For additional information, visit SNA Displays’ Boston District Hall portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Orange Barrel Media
Recognizing that the future of this country is in its cities, OBM’s pioneering work in out-of-home media has defined the company since its founding in 2004. Today, OBM is one of the largest independent Out of Home media companies and is nationally recognized by cities seeking to implement programs that add to the character of urban places. The company’s ongoing investment in new technologies has evolved its portfolio from wallscapes and unique large-format digital displays to freestanding digital spectaculars, and with the development of sister company IKE Smart City in 2015, interactive wayfinding kiosks. The company is headquartered in Columbus, OH, with additional offices in New York City, West Hollywood, CA, and Charlotte, NC. OBM currently operates in 29 top U.S. markets. Learn more at obm.com
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