By Chase Taake, Content Editor at SignBird

Videos are an important part of selling billboard space to advertisers. In a video, an advertiser can truly get a sense of what they are about to purchase. Advertisers can see the traffic, exactly what the location looks like, important features like nearby destinations, and digest valuable information in a few short seconds. A good video can make your billboard location irresistible to advertisers, and this guide will provide three of the best tips to do just that.

Professional Videography

As mentioned above, a good video can make your space irresistible. On the flip side, a bad video can make advertisers look the other way and run. When showcasing your location, you need high quality video, multiple angles of your board, and the right equipment. Each of these elements are important for a successful video advertisement. If your video isn’t in high quality, it makes your entire board seem and feel low quality, that’s not the impression you want to give. A high quality video on the other hand gives the sense of a high quality board. Showing multiple angles of your boards not only makes the video itself more engaging (keeping the viewers engaged is highly important), but it also gives necessary information advertisers need to make a decision. Different angles can show the environment, the traffic from different streets, nearby destinations, and more! The right equipment is important due to the nature of getting high quality shots from different angles. To get a zoomed out video of your board showing backed up traffic, you can’t be standing on the sidewalk with your iPhone, these shots are best taken from drone cameras. Mountable cameras placed on cars while driving past the boards can simulate what commuters actually see when they drive by, and these cameras are important because they can be attached to the cars, and are meant to record during shaky videos like these.

Highlight the Selling Points

Your video could be just random shots of your board, or you could strategically show information that makes your board irresistible. For example, when you go to record, go on the busiest day of the week and at the busiest time. This way, your videos will have amazing traffic around your board. A video showing a board with nonstop traffic vs a video showing a board with no traffic is a big difference. Also, be sure to get video of important nearby destinations. If there is a very popular Starbucks nearby that brings traffic, in the background of your board, be sure to show it! You can visually show the popular destinations nearby using a map in your video. This map can showcase the major roads, and major destinations in relation to the billboard. Providing this kind of information visually makes it easy to see how great your location is. View the example below!

Short and Engaging

Your video needs to include all of the information advertisers need, in a short and visual way. A video that is too long can bore the viewer. A good video can include everything and persuade an advertiser using minimal time. And on that note, information overload is also a thing. Never include too much information that one would have to pause to understand. Maintain a healthy balance of information. This short video should also be engaging, and fun to watch. A video that engages the viewer is sure to last in that viewer’s mind, increasing the chances they come back to your board for consideration. To make the video engaging, the video needs to be visually appealing. Fades between clips, cool animations, gentle music playing in the background, anything to make the video feel fun to watch rather than an educational video. If you can make the video enjoyable, your board already has more positive association than any of the competition.

The Key to Success

Overall, your video must include the information an advertiser needs to make a decision. A video is the perfect place to provide this information because it is visual. There are many opportunities to capitalize on this opportunity, but at the same time there are places you can fail. A good video can absolutely sell your ad space, but a bad one can do just the opposite. If a billboard video proposal sounds appealing to you and you’d like to learn more, you can check out SignBird’s work at signbird.io. To reach me directly, my email address is chase@signbird.io, happy to assist where I can!

Here is a Billboard Video Proposal example produced by SignBird.

TDO Outdoor – 203N from SignBird on Vimeo.

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