You’ve got a great location, great traffic, major landmarks, and a competitive price for your board yet, you continue to make sales calls every morning trying to get that ad space sold. Truth be told there are a multitude of reasons why your board might not be selling, but this guide will go over some of the most common reasons and fixes for this problem.
Not enough people know the space exists. The traditional ways of selling ad space is still effective, such as advertising the ad space on the board itself or making those daily phone calls. But technology has made sharing your ad space much more effective. Posting on social media or your website is one of the best ways to get eyes on your ad space listing.
Secondly, your channel of marketing might be good but the marketing itself might not be. The quality of your marketing is almost as huge as how great your sign is. Videos and photos from solely the ground level don’t look professional which makes your board seem way less appealing. And vise versa, a horrible board with an amazing video can make advertisers choose that board simply because it appeared better. Put your board on a pedestal, make it seem perfect, and contact SignBird.io if you need help making your board seem pristine.
Finally, the opposite of the last tip applies. Your marketing may be fantastic but your channels may be lacking. If you don’t have connections on social media or your website and social media pages are outdated and look bad, that reflects very poorly on your brand. Everything an advertiser can find online about you must be top notch, because anything and everything reflects on your brand. A high quality website makes your company seem high quality, and a low quality website makes your company seem low quality. Make yourself seem of higher quality and more advertisers will be happy to work with you.
Of course, all of these tips are SignBird’s specialty. If you want to see more tips like this, click like and subscribe below. Or if you want to use SignBird to make great videos, go to https://signbird.io/ to learn more!
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