When speaking to the future of the internet, Bill Gates said, “Content is King” in 1996. To this day, that holds true. Content is what populates your website, your social media feeds, and everywhere you look. When you are online you’re constantly bombarded with content. So why not use this chance to make sure your content stands out to others?

Let’s talk about social media! Sites like LinkedIn, Facebook, Instagram and Twitter are a great way to get your company noticed! Posting on a regular basis will keep people engaged. More engagement means more eyes on you and your business. LinkedIn Business pages are a great way to tell people more about your company, and adding branded content will increase your chances of engagement. Be sure to check out our last video on How Best to Start Branding Your Company for more information!

When you’re browsing through social media and websites, do you notice what catches your eye the most? Is it a well-phrased headline or an interesting picture? Flashy media is more likely to catch your attention, rather than plain text or dull images. Makes sure when putting photos on your website or social media that you’re posting eye-catching, engaging photos. For billboards that means bright ad copy, lots of traffic, and an interesting angle that focuses on the board.

Don’t think social media is for you? Try a newsletter! You can set up a newsletter using websites like Constant Contact to easily design, add information, and send out to different groups of clients and potential clients! Make sure you’re adding in interesting news, exciting things for your company, and LOTS of great media – photos, videos or gifs!

Need help getting your content to stand out? Contact https://signbird.io/ for more information.

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