The OOH business is a great business to get into, but starting from the beginning can be overwhelming. Not knowing where to start or what to focus on, this video will serve as your beginners guide to OOH.

Before even thinking about money, you need to have a solid foundation – great boards. A great board is one with high traffic and high visibility. High traffic is the name of the game in OOH, because advertisers want eyes on their ad copy. This means that high visibility is important as well, a crystal clear board with a 100,000 traffic count is often times better than the board with 125,000 traffic count that has trees in the way from a traffic standpoint. Understand what makes a good board and fill your inventory with a solid base.

Second, every single part of your brand needs to scream high quality. Your website, social media, pictures, and videos. You could have the absolute best inventory in the game, but if your online presence is low quality, your amazing inventory is now overshadowed by your lack of presence and quality issues. The other side of the same coin is true as well though, high quality photos, videos, and online presence can make a poor location seem irresistible. Quality is non-negotiable, if you want good photos, videos, or website contact Signbird.io for help.

Now that your base is solid and your brand screams high quality, you can finally begin getting those sales. Fill your website with SEO so advertisers can find you, create ads on social media so your ads can find them, and purchase SignBird marketing proposals to sell marketers your ad space!

SignBird is the go-to marketing team in OOH, if you ever need help contact us and we would love to help! If you want to see more videos like this, click like and subscribe below! Otherwise, go to Signbird.io to learn more!

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