Selling Ad space is going to be your company’s bread and butter. You want to market to your clients in the best way possible. You’ve already got the basics down, but why not bring your marketing to the next level? SignBird can help – here we’ve got a few tips to keep in mind!

First, you’ve GOT to have photographs. Having a visual representation of your ‘product’ is the best way to market it! Would you buy something you see online if it didn’t have any photos of it? If their website photos weren’t taken by a professional? It’s hard to see your ad on a space you can’t actually visualize. Great photos take care of this! If you’d like to know more about how to take awesome photos of your billboard, check out last week’s video on The Difference Between Good and Bad Photos.

Secondly, we’d like to talk about ride sheets. You probably already have these, but are they up to par? Do they have all the information a media buyer or agency will be looking for? Here we have an example of a SignBird Sheet. The information is easily visible, we’ve got a large photo of the billboard, and a map that shows the important locations nearby. We’ve also included an eye-catching section of contact information – make sure to get your salesperson’s name out there!

For our last tip, we suggest an easily accessible website. Putting your website everywhere is great – but is it optimized for your potential clients? A good website has good media with it as well. You need photos and videos, as well as a map that shows off your inventory locations. If you’ve already got all of that, maybe it’s time to update your website! A modern design for your website keeps your business looking as though you’re on top of things! An outdated website may drive clients elsewhere.

If you’d like to see more tips like this, click like and subscribe below! Looking for help getting your photos, videos, ride sheets, and website updated? SignBird can help! Feel free to contact us at https://signbird.io/ any time!

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