A recent study done by BWG Strategy, commissioned by Talon Outdoor, revealed that advertisers are planning on increasing their marketing budgets for Out Of Home! This study states that “93% of advertisers [are] planning to allocate 5% or more of their overall marketing budgets to OOH in 2023”. The study goes even further, stating, “97% [of advertisers] are planning to allocate 5% or more in 2025”. Want to get a leg up on the competition? Here’s how to capture the interest of those new, larger advertising budgets.

We talk about it all the time here, but great photos and videos go a long way. A professional set of images will make your billboard stand out among amateur photographs and screenshots of Google Maps showing boring, tiny images of boards. Even better, make sure to send advertisers one of SignBird’s Video Proposals! That way they can see everything in the area with a short, entertaining video that makes your company look great.  

Advertisers are going to want ride sheets as well, so it’s time to take a look at your ride sheets and see if they’re up to par! We suggest ride sheets that feature maps, great photos, and eye-catching information! For more information on how to set up your best ride sheet, take a look at our SignBird Tips video from October 25th, “Need to sell Ad-Space? Try these three tips!” where we show examples of a vivid and impressive ride sheet!

With 2023 around the corner, it is best to get your billboard footage in as soon as possible! Knowing advertisers are set to increase their Out Of Home marketing budgets for next year, it’s a great time to contact https://signbird.io/ today for your own SignBird Marketing Package! Stay tuned for more tips and interesting tricks on how to best market your Out Of Home company.

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